Committing to protect 100 Islands against marine plastic pollution by 2020 and to turn them into symbols of change.
An estimated 8 million metric tons of plastic waste enter the oceans every year. This is a huge problem and it infiltrates every known ecosystem and every level of the food chain. If current marine pollution trends continue, the oceans will contain more plastic than fish by the year 2050.
Now, in order to effect change, Corona and Parley for the Oceans have announced they are joining forces to help end marine plastic pollution.
The long-term goal of the partnership is to protect 100 Islands by 2020. This will take place in six key regions of the world – Mexico, Maldives, Australia, Chile, Italy and the Dominican Republic.
The partners will protect these regions by implementing Parley’s creative, multidisciplinary approach and signature formula, the Parley AIR Strategy (Avoid, Intercept, Redesign).
“Avoid” includes initiatives to educate people on the importance of reducing plastic use. “Intercept” is a comprehensive approach to collect existing waste using various methods from high seas to coastlines. “Redesign” addresses innovation around materials, products and new ways of using them.
“I've spent a large part of my life in and around the ocean, says Chris. “It's where a lot of my happiest memories came from. If I had anxieties or worries, I'd head to the ocean and it was always the place where I could reset and be 100% present. A recent experience in the Maldives made it obvious how our short-term use of plastic has a long-term damaging effect on our oceans. I’m thrilled to be a part of this program, because I want to inspire people to find a solution and protect the world’s oceans so future generations can enjoy them like I do.”
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