Although no official statement has been made as yet, if we are to believe the incessant surf industry chatter, by this time next week Kelly Slater will announce that he has a controlling share in Firewire surfboards. While the surfing world has always been intrigued by what Kelly is riding, it seems the eleven time world champion will now have a much bigger influence over what everyone else is riding, including some of his own competitors on the WSL…
Illustration: Johannes Leak