Insights number one world tour go to guy Kai Otton slicing and dicing Pic: Nate Smith
They’ve sunk brass boats and bicycles, let lose thousands of plastic bottles and blow up boats. Now the crew from the Insight creative collective are back with another ad campaign aimed at stirring the consciousness.
Let them explain…
“‘Untitled’ – is a campaign of epic proportions and the latest installment from the Insight
creative team.
This campaign sees a return to our roots with a focus on grand scale sculptural art,further cementing our position as pioneers of innovative art driven creative.Photographed around the world from L.A to Jamaica, “Untitled” is an exploration of creative freedom, depicted through installations created in Bali by Insight’s Garage Artists from across the globe; short films by artists and team riders; unique imagery taken by renowned photographer and close friend Mike Piscitelli; and anti-establishment slogans taken from the feelings on the street and in the world, providing a unique platform for the voice of our generation.
“Untitled” showcases Insight Garage Artists – Creative director Steve Gorrow,
Fraser Anderson, Rad Dan and George Gorrow with Internationals – Simone Decker, Magda
Sayeg, Cotton Mouth Texas and Madsaki. All of the sculptural art features along side
portraits of our professional surf and skate team riders including: Kai Otton , Warren Smith
Jared Mell, Jamie Thomas, Daniel Shimizu and Dane Burman.
Indentifying digital as the key communication channel for this campaign, every artist and
team rider produced a short film, which will be released virally online and via the new
digital platform INSIGHT51.com inline with print ad releases.
Combining all the elements at Insights core into one campaign – lifestyle, art, fashion and
design, “Untitled” is the beginning of an artistic revolution shaping Insights future!”
